Bedstagram as a new life style

This week has seen the extraordinary rise of the 'no make-up' selfie, which has now raised over £2million for Cancer Research.

And now, hot on its heels, comes a new celebrity picture sensation: The Bedstagram.

Recently illustrated by Beyonce on Instagram, the trend sees stars posting pics of themselves having just woken up, or still kipping amidst their perfectly plumped pillows. It's sort of the same as the 'no make-up' trend, but a lying down version. Pyjamas and morning breath are optional, we guess.